Mittwoch, 26. September 2007

Just another example on...

how HOT HOT HOT the boardsports's nymbus is:

global Industry giant HP uses Burton to become cool:



Shaun and Jake represent for printing giant

Hewlett Packard has launched an aggressive and dare we say it, stylish, advertising and marketing campaign that incorporates a case study on how Burton builds its business.
www.hp.com/burton

Jake also appears in an HP ad that’s currently circulating on national TV, which followed closely the Shaun White version that ran this summer. Though the folks at YouTube won’t allow embedding of Shaun’s video, we provided a link below in hopes you’d share your thoughts about HP’s take on snowboarding and if you think they are “getting it right.”

www.youtube.com/watch?v=j4mStrgvzXs

denn wir sind nur passagiere

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